VMware: Running the Product Provider Play

I read a comical article today:

VMware soothes partners’ professional services fears

Click on the link, read the article, then come back here.

OK, up to speed? Good.

So, VMware had to calm the fears of partners because VMware’s Professional Service revenues actually grew a little? PAH-LEEZE. VMware is running a classic Product Provider service strategy. Well documented, well understood, and, by design, very partner friendly.

I have uploaded a PDF version of the chapter in Bridging the Services Chasm which describes VMware’s services strategy profile. Read the chapter, then join me in this joke.

Ch 4 The Product Provider





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